Did you know that there is a formula to making videos that get noticed and shared more than others? There is, and I’ve found the secret ingredients from a book called, Contagious: Why Things Catch On by Jonah Berger. You can order it on Amazon using this link if you’d like to have a copy of your own: https://amzn.to/2Qm91GH.
There are only 6 ingredients, and Jonah’s research shows that every viral video has several, if not all of the ingredients, in them. How much of each ingredient you use in your recipe is your unique formula. Coming up with your own unique formula takes time. I’d like to share the ingredients that go in the recipe so you can experiement with them, and hopefully create a viral video of your own!
The ingredients are STEPPS.
- S) Social Currency: People are more likely to share things that make them look cool. This is why posts about expensive foods get shared. Because it makes the person posting a $100 Philly Cheesesteak from Barclay Prime look cool: “I’m a cool guy that gets to eat expensive stuff.” Then his friends share it because it makes them look cool for being friends with someone who’s cool enough to eat cool stuff.
- T) Triggers: If you can link your product/post with something that people come in contact with often, they are more likely to share it because they are reminded of it. Rebecca Black’s Friday is a great example that Jonah Berger shares. Every Friday the video gets more hits on YouTube simply because it’s Friday and people are reminded of it. However, thanks to Jonah’s dedication to science, we know that the song is equally bad every day of the week!
- E) Emotions: People are more likely to share posts/stories that make them laugh or feel strong emotions like anger. Sad posts are less likely to be shared because no one likes to feel like they are the bearer of bad news. It’s bad for Social Currency.
- P) Public: The more public you can make your brand and/or social media posts, the more likely it is that people will talk about it with others. Apple does a great job with this by making the logos to all their laptops glow right-side up so it’s easy for anyone walking by to see and recognize it.
- P) Practical Value: The more practical value you provide, the more likely it is that your video/post will be shared. If it actually helps solve a problem. This is why good, helpful “How-To” videos are so popular.
- S) Stories: By telling a story about your brand, funny stories work best, people unknowingly share your brand by telling their friends the story. Like a Trojan Horse, they think they are telling a funny story but in the process they must also mention the brand.
I share some ideas on how dog groomers can use these STEPPS to help their social media posts get more attention, and maybe even go viral!
Why we want our videos to get:
- Noticed: When our videos get noticed, that means that we’ve done something that is earning people’s attention.
- Shared: When our videos get shared that means that they important enough to be talked about and discussed among online groups and friends.
- Viral: Having a video go viral usually means that you’ve done something, or shared something, that connected with a lot of people. Something that was meaningful.
Thank you all so much for support! I hope this information was helpful… perhaps enough to get shared 🙂 LOL