We have finally made it to Las Vegas for the SuperZoo (www.superzoo.org) event at the Mandalay Bay Convention Center. I felt so excited to get my Press Pass today, and felt even more excited as I entered the press room for the first time. As I walked in I told myself, “Wow, this is really happening!”
After getting familiar with the press room, and looking over the media kits from several brand names, I decided to get a rare look at the trade show and grooming competition areas while they were still being set up. I didn’t know I wasn’t allowed to do that, and nobody stopped me either. I had a shirt and tie on, baby, nobody was going to get in my way!
I also spent some time familiarizing myself with the educational seminars being conducted on the 3rd floor. The event seems to be very well organized, and they have plenty of signs and staff members set up everywhere to help attendees find whatever they are looking for. After scoping out the different lectures taking place, I decided to sit in on one of Lynn Switanowski’s Social Media Boot Camp lessons.
“Lynn Switanowski-Barrett, President of Creative Business Consulting Group, (CBCG) an International Retail Consulting firm, partners with retailers and e-tailers and manufacturers to create and implement sales, marketing and inventory management strategies. CBCG helps retailers understand the changing consumer trends and helps business owner’s harness the power of new media and marketing tools to connect with today’s “wired” consumers. Lynn speaks frequently at trade shows and teaches retail marketing and branding at several colleges in the Boston area.” http://www.superzoo.org/superzoo-university/speaker-bios/
Tuesday is going to be another amazing day, as the SuperZoo trade show and grooming competitions begin! I will cover as much as I can, and share my experiences with you here on my blog. I feel so blessed to have such an amazing opportunity here at SuperZoo, but even more blessed to be able to have my family here with me.
Thank you all so much for following my blog! I’m thrilled with how quickly it has grown over the past few months, and I’m so grateful for all the comments and support. My intention is to share helpful, practical information related to dog grooming. I’m so excited to share with you all the new innovations and products that I will get to learn about today at SuperZoo! Thanks again for reading! I love you guys!
**SuperZoo is not open to the public. Must be an industry member to attend.**